Hume Strategies | Corporate Affairs & Reputation Advisory, Sydney & Canberra

The firm

Building reputation for the moments that matter.

Hume Strategies advises at the intersection of media, government, and regulation — the territory where reputations are made and lost. Our work ranges from long-term reputation development, to rapid-response issues management.

Managed well, a reputation opens doors. Managed poorly, it closes them. We treat it as an asset to be built and deployed toward your organisation's goals — not just something to be defended.

Why Hume · 01

What sets us apart.

Most advisers arrive with experience in one of the worlds of media, government, or regulation. We have operated at a senior level in all three.

i.

Senior media relations

Extensive experience in media strategy. A deep understanding of the relationships, judgement, and timing critical to being heard.

ii.

Policy campaigns

From work within Ministerial offices and campaigning for legislative change, we have led complex policy and government-engagement work.

iii.

Commercial & regulatory fluency

Senior work at the top of the corporate regulator and in business — fluent in commercial priorities and a regulator's expectations alike.

How we're built

Principal led.

We are a small firm by design — senior people do the work. The person you meet is the person who advises you, through to the resolution.

—Juniors on your account behind a senior face.
—A menu of services you are left to assemble.
—Advice detached from commercial reality.
—A team that disappears after the pitch.
—Your name and your matter never discussed elsewhere.

Our method · 02

The Hume approach.

An evidence-based, audience-led way of working — from honest diagnosis to relentless delivery.

01

Diagnose

Understand the goals and outcomes you want — the matter at hand, the stakeholders, and how it will be judged. Deep assessment, honest conversations.

02

Design

An evidence-based and audience-led approach to designing the corporate affairs strategy for your goal, so your reputation can be built and put to work.

03

Deliver

Build the capacity to deliver the strategy internally, or act as your arms and legs, pursuing the goal we have agreed.

Capabilities

What we do for clients.

Senior counsel across the disciplines where reputation is built, tested, and defended.

Reputation & crisis

Reputation strategy & campaigns

Narrative, positioning, and integrated campaigns that build reputation as a commercial asset.

Executive positioning

Public profiles built as reputational assets.

Issues & crisis management

Rapid, senior counsel under pressure.

Government & regulatory

Government engagement & advocacy

Programmes to effect change at the federal and state level.

Regulatory communications

Constructive engagement with regulators.

Parliamentary & inquiry preparation

Briefing for Estimates, committees, and inquiries.

Media

Media strategy & relations

Senior strategy and trusted relationships.

Media training

Scenario-based preparation for high-stakes moments.

Opinion-maker engagement

Engaging the influencers and third-party voices that shape opinion.

Corporate & advisory

Transaction communications

Communications for M&A and ownership transitions.

Stakeholder mapping & engagement

Engaging the stakeholders that matter most.

Communications function advisory

Shaping the in-house function and how its success is measured.

Track record & people · 03

The principal.

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Principal

Nick Creevey.

Nick Creevey has spent nearly twenty years at the centre of the environments that shape reputations in Australia — inside the Prime Minister's press office, leading communications for Australia's corporate and markets regulator, and running corporate affairs for some of the country's most scrutinised companies.

Most advisers arrive with experience in one of the worlds of media, government, or regulation. Nick has operated at a senior level in all three, which means he understands not just how to craft and deliver a strategy, but how to influence the audiences that matter to you.

Senior counsel sits at the centre of every brief. Where a matter calls for it, a trusted bench is brought in to suit the work: investor relations, social and digital, advertising and marketing. The right team, without the overheads of an agency.

Where we've worked

Experience across sectors.

Financial services & fintech

Regulator-side and in-house corporate affairs through periods of intense scrutiny.

Technology & platforms

Public affairs and reputation for global platforms entering and scaling in market.

Government-facing & regulated

Policy campaigns and regulatory engagement that can deliver legislative change, and assistance preparing for and managing Parliamentary inquiries and hearings.

Infrastructure & public interest

Issues and crisis management for projects with high public and political exposure.

Health & medical

Reputation and issues counsel in a sector defined by scrutiny and trust.

Defence

Discreet communications support where security and sensitivity are paramount.

Education

Reform communications and positioning across schools, higher education and skills.

Counsel for moments that matter.